First, I want to say I know that everyone at some point in their business has probably done this. But that needs to change. This is a really poor business practice, and there is no return on it, and we all need to practice better ways to build lasting connections.
Now, you're probably curious what I'm talking about, so here's an example: Someone likes your business fan page on Facbeook. They leave a comment that says something like "New fan from *name of page*, please return the like".
Sad truth, is they aren't really a fan, though. It appears that they only liked your page solely so you would return the favor.
It's never okay to spam another person's business page with advertisements. Their Facebook fan page is an extension of their business. I actually have comments on all of my page's walls turned off for this very reason. Like I said, at some point I think everyone has done this. I have before, and deeply regret it. I know better now, and know that the people who post things like that probably don't see those posts as rude. So let's change the perspective a bit.
Imagine if Facebook fan pages were stores (which they are, in theory, as they are an extension of the business's brand where they engage their consumers about their products) and imagine if you walked in and started telling people to come look at YOUR store. Look at what YOU sell. Come shop with YOU. Think what that would do to their client base. How it may affect their sales. How it affects the impression their customers have of them to have unaffiliated advertisements blasted at them while they shop. How you would feel if someone did that to you.
And, if you wouldn't go into someone's business establishment and advertise your business to their customers right in front of them, or you wouldn't walk into someone's booth at a craft show, stand beside them and pass out your business cards to their customers...
It stands to reason, you shouldn't go to their business's promotional outlets and advertise your business.
And further, a cheap like for a like does not generate new consumers and it doesn't amplify your engagement on Facebook. Social media is not about the quantity of likes but the quality of fans and followers. You want consumers to like your page because they love your brand, they want to stay up to date on your products, and hopefully they plan to purchase from you in the future. You do not want people just to like your page so you feel obligated to like their page.
But guess what? There is ways to utilize connecting through Facebook pages to grow your audience organically and create genuine interest in your brand!
If you really want to like another page and let them know you also have a business page they might be interested in, utilize the ability to function as a fan page on Facebook to like photos and leave encouraging, positive comments praising their work. This creates an actual, organic connection that could be the building block for a future strong friendship among business owners! If you represent your business as one that wants to help other businesses grow, then the pages you visit and interact with will be more likely to like your page, engage with the content you post and probably even cross promote for you or maybe even buy from you!
To use your Facebook page as a profile to like pages, like photos and statuses, and leave comments:
Log in to Facebook as you normally would. Then, look in the top right hand corner:
Then click on your Facebook fan page you want to function as:
Then, use your Facebook page just as you would your normal profile to visit fan pages, leave comments, like images and statuses. You may not see results right away, but great things do not happen overnight. Build your brand's integrity by being a quality "like" on someone's page, not a quantity like, and page owners and their fans will come to associate that with your business.