Using SocialBro to Analyze Your Twitter Account

Today's guest post is brought to you by Toni of Little House of Crafting!

If you're looking to analyze your Twitter account I highly recommend SocialBro. SocialBro has the most in depth Twitter analysis I've seen yet! There is so much information to be gathered for free it's unbelievable!

Let's get to it!

Once you sign up and sync your Twitter account to SocialBro you will have a dashboard to play with. It's packed with information. I'll detail a few things:

Follower stats - You can see the trend of your followers. The "annotations" feature is very nice! Want to see how many followers you get from a giveaway or a sale you're promoting? Use the "annotations" feature to select the days you would like to track. 

Countries - An interactive map of the countries you have followers in.

Kred score - Your Kred score is based on your interaction with others on Twitter in regard to mentions and retweets of others. Influence ranges from 1 to 1,000. Outreach ranges from 1 to 10. Business Today notes that scores of at least 700 and 7 is good. How do you score?

Under the "Analytics"tab, "Community insights" provides variety of information:

Time zones - A graphic representation of the time zones your community. This information can be used to detail the best time to tweet. SocialBro has a report for that. I will detail that soon!

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Locations - Location information detailed from your community's bios.

​Right under "Community Insights" is my favorite report - "Best Time To Tweet":

You can customize the report or you can base it off your top 100 followers.

After the report is created you will see a wealth of information!

When followers are online - A graphic representation of when your followers are online. The black dots shows the best time to tweet on the day you run the report and the best time to tweet during the week. My favorite part of this report is you can sync these times with HootSuite and Buffer!

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Online followers by hour and day of the week - You can select days individually or you can see the details of the week as a whole by choosing "all". This information is useful but I find the next set of data even more so!

​Potential exposure by hour and day of the week - This set of data details the potential exposure your tweets based on the followers of your followers. Your influential followers are exposing your tweets to their followers, which increases your reach.

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What followers talk about - This data details the most used tags of your community. You can then better tailor your tweets to include tags and links that your community will most enjoy.

​Finally, under "Best Time To Tweet" is "Real Time Analytics". I don't spend a lot of time here but it's fun to watch! You can see what app and client is being used to access Twitter too.

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Thank you so much for hanging with me today to learn more about SocialBro. 

Have you used a website to analyze your Twitter account? I'd love to hear about it in the comments!

#hashtags - there's some we can do without

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twitter tips for handmade businesses - fill out your bio

In continuing my Twitter Tips for Handmade Businesses series, I wanted to do a quick post on an under utilized portion of this fantastic networking site. Dun dun dun - The bio. Here's why I chose this topic:

I love connecting with people on Twitter. The site is great for getting your handmade shop in front of new people, but you have to give them the tools to find your shop. Instagram has revolutionized the way artists share their work with people via Twitter. With a few clicks you can share a photo from Instagram to Twitter and other sites. While this is fantastic, it can also inadvertently deter buyers if you aren't providing enough info with the photo. 

Regularly I see an awesome product photo retweeted into my feed from someone has posted to Twitter via Instagram, but when I click over to their profile so I can go to their shop and possibly purchase item, I'm often discouraged from making the buy if they haven't filled out their bio and included their shop URL. There have been times I have scoured the web for the store, but ideally, you do not want to make your potential customers work to buy from you. It should be fluid and easy. Provide your followers with all the info they need in your bio to find your online presence to make shopping a snap! Read on to find out how to edit your bio and what to add!

twitter tips for handmade businesses: your username

In continuing our Twitter tips for handmade businesses series, today I wanted to do a brief post on your username.
If you are going to be using Twitter to market your handmade business, your username should reflect your business name. Meaning, it should be as close as possible to your actual business name. For instance, ours is @daft_crafts. My personal account, for my business Lu & Ed, is @lu_and_ed. This helps make it easy for people to find your shop - if they see you mention you have a Storenvy or Etsy shop, if they browse those sites with your username, your shop will come up. And you definitely want to make it as easy as possible for people to search for and find your shop!

Avoid obscure Twitter names with initials and numbers - get it as close to your actual business name as possible. The beauty of Twitter is you can change your username at any time without losing any followers, so if you need to update your name to reflect your business it is a seamless process. Just make sure to make an announcement to let people know you've changed your username!

You are allowed to have a username up to 15 characters long, but the shorter the username, the easier it is for people to retweet your tweets and reply to you with more characters to work with since Twitter only allows 140 character messages. 

Is the username for your business taken? Add underscores to separate words in your user name or add 'shop' - IE, if you wanted to get, say, @wildrose, but that username is taken, try @wildroseshop or @wild_rose or @wild_rose_shop - just don't compromise on your business name being a part of your username! 

twitter tips for handmade businesses - don't spam

If you are new to Daft, we have an ongoing Twitter Tips for Handmade Businesses series. Read the previous installments here. Today's tip is about advertising on Twitter - without spamming your followers.

The goal of utilizing Twitter to market your business is to make your followers want to click through and visit your shop. Here are some things that you want to avoid and tips to tweet better.

Nobody wants to "check out" your listing.

"Check out this listing by me on Etsy/Storenv/Artfire/etc" or such tweets is a huge no-no. In a recent Tweet-up, 100% of participants said they never, ever click on tweets that start with 'check out', 'look at', 'new products listed at' and so on. Not just a handful of people, 100% of the participants said this was a sure-fire way to not get their business on Twitter. Tweet better. Engage your followers with sweet tweets that describe the product and it's uses, and add a picture if you have room after your description and link.

Example: 

twitter tips for handmade businesses - #hashtags

Our first installment in our Twitter Tips for Handmade Businesses series was engagement. Today, we're doing a short segment on utilizing keywords through #hashtags.

The  great thing about Twitter is how easily your content can reach a new audience and become viral. Some ways this can happen is through sharing - your content can easily be "retweeted" by other users, which puts your post in front of their audience. Another way is through the ease of Twitter search. You can either use the search bar in the top right corner, or click on any #hashtags that pop up in your feed to be taken to a stream showing all recent Tweets that have been tagged with that #hashtag.

twitter tips for handmade businesses - engagement

After I began to seriously use Twitter as a marketing tool for my handmade business, I saw a slow but steady increase in the amount of views in my store. As my followers and my knowledge of how to use this platform grew, so did my views. I recently compared numbers of views in my shop from the month before I started using Twitter as a marketing tool to my numbers from the last four weeks. There is a growth margin of over 10,000 views. That is how integral Twitter has become to my marketing campaign! Sharing is so simple on Twitter that your content can easily reach a much wider audience than on other platforms - but not if you don't take the time to use the site properly. That's why I decided to create a series of posts that help people understand the site and how to use Twitter to grow their handmade business.

Twitter Tip: Engagement

If you only utilize Twitter by clicking the "tweet" button from your product page or by having your Twitter account linked to your Facebook page for easy sharing, you are losing opportunities to turn people in followers, fans, customers and even friends.