Previously, all giveaways and promotions ran through Facebook fan pages had to be done using a third party app like Rafflecopter. The new rules state that you can:
Collect entries by having users post on the Page or comment/like a Page post
Collect entries by having users message the Page
Utilize likes as a voting mechanism
However, businesses can not require people to tag themselves or friends in the photos to be entered to win.
What does this mean for you?
It means that it will be easier for your giveaways & promotions to go viral! Whenever someone comments or "likes" a post on a Facebook fan page, it shows up in that right hand ticker, and all of their friends see it. Meaning more eyes on your content, more traffic to your page and more exposure for your handmade business! Hoorah!
Do you run giveaways through Facebook? What method do you usually use for collecting entries? Likes? Comments? Do you use the giveaway widget?