pick the right prop for your photos

This post is brought to you from Melanie of Violet's Buds. Melanie has Bachelors of Science in Photography and provides product photography advice and services to entrepreneurs.

Product photography can be a tricky thing. You want to emphasize your product, but also give a context of what it is for. Props can be a useful tool for showing that your product is unique.Adding the right props can make a huge impact on how people perceive your products. Photographs with the right props can be what turns browsers into buyers. When selecting your props, you want to make sure they convey these three things:
The use of your product. 

Twisted Thread and Hook has chosen a prop that makes sense with her work, demonstrates it's purpose and intended use and it also does a great job of showing the size of her product by scaling it with items that relate to it's use.
The size of your product.

Lu & Ed has chosen props that suggest a use for her Mon-stors, while creating a dynamic composition & demonstrating the size of her monstrous toy eating storage solutions. 

Lu & Ed

The need for the product

People are more prone to make a purchase when listings have lifestyle photos, especially when they can picture themselves using the product at home. When selecting your props for photo styling, make sure they are relative to the every day life of your target audience.

Something as simple as adding keys onto a keyring for GipsonWands keychain wand and showing the key unlocking the door make a big impact. This passive action shot is relative, conveys the function of the product and makes the product more desirable.  

Using your hand as a prop for a functional object is another good way to show scale and give a sense of action, as demonstrated in this series of GipsonWands products in use.

Crocheting using a handmade hook
Pulling on the mini-wand light pull chain to suggest use
Holding a wand shows scale and action

If you have a hard time coming up ideas, write down all the uses for your product. Think of who would use it and how, why, and what it will be used for. Then associate different accessories that fit in these categories that could flatter your item. The best thing to do is keep experimenting until you find what works!

1 comment:

  1. I have a hard time with props, not having that many babies in my life right now. I should probably take some action shots of Erik dragging his Ruggle around town though... Good things to think about!