craft show quick tip

Do you participate in craft shows to promote your art business? Wonder how to get more people to stop at your booth?

It's really simple to catch attention at craft shows. Step out from behind the booth, make eye contact, smile, and say "Hi! How are you?" Be open, inviting, and engaging with craft show patrons and other vendors. Give them a reason to pause at your booth. You have the power to stop people in their tracks and put a face to your brand. Even if people only pause briefly, have something positive to say and give them your card with a smile on your face.

A photo snapped of me, as I was standing in my booth ready to greet customers at Strawberry Swing IFC!
Some people think that seems pushy to stand at the head of your booth, but it's not. You wouldn't expect an employee at your favorite store to sit behind the counter with nary a greeting or smile, do you? If you received such inadequate service, it would probably leave you feeling discouraged with shopping there. I imagine that's how craft show patrons feel when they walk by booths with artists sitting, staring at passing people.

Don't be that artist.

Be the artist that greets them with an enthusiastic smile and leaves an impression! :)

Ignore the hangers behind the basket in the photo - we sold a lot of Mon-stors that day and I had been too busy to run the hangers to the car!

1 comment:

  1. Great tip and photo!! love your apron and it looks like the monstors are all having a good time too :-)